Post about "Marketing"

Your Real Estate Marketing Solution

In real estate there are many different ways to generate business. Many start with the aspect of “branding” themselves, some start with their sphere of influence, and others start down the road of direct response marketing. There are many different ways to build a marketing foundation for your real estate business and your solution should fit your needs and your personality.Before you spend any money on real estate marketing, it is important to consider the following:There is no SILVER bullet
 
No matter what type of solution you decide to use for your real estate business there isn’t going to be a silver bullet or a magic pill that will give you as much business as you could imagine without any work or money. A good marketing solution will require that you invest your time and money into making it work for your business.
 
There are a few important factors to consider before starting any real estate marketing program. 

What type of business do you want? – Don’t just say “I will work with anyone” as that will result in marketing that has no direction and will be too expensive. The most obvious first decision to make is whether you want to work with buyers or sellers. With just a simple focus on working with buyers or sellers you will be able to determine what marketing will help you to best reach your target audience. Buyers and sellers have different needs and your marketing needs to fill those needs for you to have success.

What type of marketing do you really want to do? – With online advertising growing at such rapid rates it is certainly one of the most popular and effective mediums to go with to get new customers, but is it a fit for you? There are many real estate professionals across the country that are having huge success with magazine ads, flyer inserts, and postcards so if that is something you want to do then choose a marketing solution that offers those templates as well.

How are your phone skills? – Be honest with yourself on this one as this can make the difference between massive success and wondering why “the leads are bad”. With new marketing comes a new source of leads so take time to consider if you are prepared to handle leads from that new source. Whether you are getting calls from your website, magazine ads, postcards, sign calls, or another medium there are different questions you can ask prospects to qualify them and see if they are a match for your services. A complete marketing solution should also help you with scripts and objection handling techniques.
There are many different real estate marketing solutions out there and one of the best ways to see which one is right for you is to pick up the phone and call the people who have created it. When they take the time to answer your questions you can see how it would work for you and they might even give you some new ideas you hadn’t thought of yet that you can apply to your business.

Secrets of Creating a Digital Marketing System For a Financial Management Firm

Secrets of Creating a Digital Marketing System for an Accountancy firm

An accountancy firm can create a strong web presence by designing and developing a business website on the internet. However, this step alone is not a digital marketing plan. Just putting up a website on the internet is similar to establishing a physical business like a shop or an office, and then just sitting back and waiting for the customers to flow in. More than likely, it will not happen and your website will resemble a billboard in the desert.

Accountants must understand that they need to spread the word about their firm, talk to people, inform, engage with potential clients and communicate their services using the internet. The focus of web searchers looking for accountants has changed, and instead of turning to the yellow pages, people prefer to search the net in order to find an accountancy firm. To search for an accountancy firm in Tunbridge Wells

  • Visitor 1 may type “Tunbridge Wells accountant”
  • Visitor 2 might search for “Accountancy firms Tunbridge Wells”.

Different people search in different ways and it is important to make sure that your website captures this valuable traffic.

What should accountancy firms, large and small, do to be found on the web?

Accountancy firms need to invest in a digital marketing strategy that will specialise in accountancy firm search engine optimisation, marketing, and website design. A professional digital media marketing consultant will have the relevant business expertise and will know how to handle this. Other important factors are:

  • Digital media marketing starts with your firm’s website design. The website must be structured with elements of search engine optimisation, where the meta tags are properly written and executed. The website is designed with SEO in mind. The starting point is keyword research and when this is done properly the right keywords are embedded in the content. Images and graphics are optimised to make the firm’s website search engine friendly.
  • While the above will greatly help in organic search engine rankings, the digital marketing strategy may need some quick traffic through a Pay Per Click campaign. Organic search engine optimisation will take a few months to get going until the web site attains authority in the search engine rankings. During this time, the sponsored listing or paid advertisements will help to project the firm and traffic will start to flow to the website.
  • In parallel, the digital marketing strategy will also lead you through other digital media marketing mediums such as announcing your website presence through press releases and news. Syndication will help that news to reach as many readers as possible.
  • While this will draw enough website traffic to start getting web visitors and leads, the digital media marketing strategy will also start building a social network campaign through Video, Facebook, Twitter, LinkedIn, etc. to draw the firm close to social communities on the internet.
  • The strategy will deploy legal blogging, article writing and submissions. Through blogs and articles, it is possible to create an air of trust by writing about the firm, and educate readers about accountancy. This will project the firm as an authority on the subject and people will tend to trust the firm with their business.
  • We have heard the phrase “you can’t manage what you can’t measure” and this is still very applicable today and even more so in a period of recession. In this context, the digital marketing plan will use web analytics to collect data from the website to determine which aspects of the site are working towards the defined business objectives for the website.

Web analytics is a continuous improvement process and a key part of an effective digital marketing plan. It is not enough just to produce reports each month, you need to analyse these reports so you can ensure that the website is always responding to the needs of its visitors. Once you have gathered your data, analysed the results, proposed changes and implemented these changes you repeat the process all over again.

Accountancy firms and who think that digital marketing is a thing they can do without are severely cutting themselves short. Consider these facts from January 2010:

  • Over 1.5 million searches being conducted in the UK for the term “accountant”
  • Over 1.2 million searches for the term “accounting”
  • 33,000 searches conducted for the words “accountancy firms in…”

The question is: Can accountancy firms and accountants keep themselves away from a focussed digital marketing strategy?